On Books: My Thoughts Explained

Tips for Designing a Great Book Cover

Even a great book may never depart from the bookstore if the cover doesn’t capture the reader’s eye. Bottom line, the way your book cover looks is likely the most crucial part of the entire book design and marketing process.

Here are a few pointers to be sure you’re on the right track with your book cover mockup:

Check out similar book covers.

Visit local or online bookstores and scan books in the same category as yours. When you go to the section of the shop where someday your book could be, what’s the first cover that grabbed your eye and why? What made the cover stick out from the rest? In the same way, study the covers you found to be the worst. Take all such questions into account when creating our book cover mockup.

Be smart with colors.

Take note of the psychological impact of the colors you choose for your cover. If your book is about yoga, you may not want a red or orange cover because these colors tend to be exciting rather than relaxing. Try white or blue in your book cover mockup, and you will find them more soothing and probably more suitable. Again, scan other books in your same category and notice the colors they use. How would you like people to feel about your book? What colors make you feel that way?

Put your title and name in the right places.

Unless you’re Stephen King, your name must be placed on the lower part of the cover. Your title should instead be on top, preferably bigger than your name or at least the same size. When you have established yourself as a writer, then you can make your name the top attraction in your cover. In any case, the letters should be easily readable and stand out. As you create your book cover mockup , you’ll see that plain fonts in basic colors are better, but ensure the text won’t lose itself in the color behind it.

Match the art.

The artwork you use should match the content of your book and must not distort the message is about. After Agatha Christie’s death, her murder mystery books had covers that featured gory illustrations, such as needles sticking out of someone’s eyes and blood streaming out of someone’s mouth. These covers grabbed attention, but that’s it. People typically have an aversion to such shocking images. So don’t be content with getting their attention – they should be inclined to dig deeper.

Make it simple.

Be sure the cover is not chaotic. Try to do a distance test. Set your book cover mockup’s height to one inch, the size it will be online. If the artwork is easily distinguishable at such size, it is too complex. Also have the cover at book size and see how it looks from ten feet away. If the artwork couldn’t be distinguish it that easily, it may not be the right choice.