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Tips for Choosing Stock Music for Your Video The minute you’ve got your video in the can and you’re prepping for the edit, one of the first questions to come up is, “What music should I use? Selecting the right music for your video project is usually be a complicated process – especially with an involved client! But of course, nothing is undoable for someone who has a passion for creating premium videos. Below are tips that can help: Define the track in advance.
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If you determine your choices as you begin the production process, you’ll be a step ahead. Planning ahead allows you to get your client’s approval early on, work with the music at a comfortable editing pace, and remain within budget. You don’t want production surprises, especially in terms of money. Planning minimizes issues later on.
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2. Find a fit. Unless the idea is to use contrast (for example, a fight scene with classical music in the background), it’s best to select a track that fits the tone of your scene or video. Think of your target viewer. Jazz and blues may not be appreciated by teenagers, but it’s probably perfect for yuppies. 3. Decide between vocal and non-vocal tracks. Vocals are generally best for films and montages, but they tend to be distracting under dialogue. If you decide to use a vocal track, make sure it’s in line with what’s going on in the particular scene. 4. Decide on using a music library or an original composition. You can use tracks from a royalty free music library or hire a composer to score your project, depending on your project. But remember that original compositions are expensive, while royalty-free music is cheaper yet still high-quality. In any case, never use copyright or commercial tracks to avoid staggering costs and legal battles. 5. Pick real-instrument tracks. Forget about tracks that where digital instruments and effects were used. They sound very cheap and unprofessional. Never settle for anything less than real, organic instrumentation. 6. Work around duration limits. Don’t feel restricted by the track you have chosen! Instead, look for a way to make it work for your video, such as by cutting it up and looping sections as necessary. 7. Decide between end-to-end and bookended. Music is usually more powerful when used only in certain portions of the video, as when accentuating certain points. When forced all throughout, the viewer can get fatigued. End-to-end music may be right for montages and demo reels, but a bookended or sporadic approach usually works better for corporate videos. Finally, when going with a bookended approach, stick to one track that you will use both at the opening and at the closing of the video.