9 Lessons Learned: Services
4 Features That Make A Good Press Release
Compared before, press releases don’t have much weight as well as impact than what they had before according to some. And while it is true that there are some other people who use them incorrectly, still these releases can have a huge impact on helping to create buzz about your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.
Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. For you to become successful, you have to be sure that the release has got something that is worth mentioning. This can be anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. You will not go anywhere if you are going to follow this process. Press release that you’re going to write should be informative. If you have introduced a new product, then you must not just focus on your company but you should tell more about the product specifically. You should talk about statistics and facts as well about the product for journalists to find it interesting, pick it up and then either distribute or publish it.
Number 3. Timely – the release will not create much of an impact as you expect if it is released at the wrong time. Actually, experts recommend the writers to send releases during productive hours of day. Thus, it is likely to catch the attention before 10 am. However, you have to be cautious of the day that you’ll send it out. Ideally, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends because there’s just few or no people reading during this time.
Number 4. Easy to read – no one is going to read your press release if it’s written in hard to read language. In addition to that, no one will read or share it if it is not formatted beautifully. Your release should be written in an easy language and has to be formatted professionally so by that, people can have easy time of navigating through it.
Even today, press releases are impactful and effective as long as it meets these 4 features.
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