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Delivering market-leading buyer engagement and versatile retailing capabilities to the airline industry. This research evaluates Plog’s mannequin of allocentricity and psychocentricity in order to test its effectiveness as a predictor of travel conduct. While some of Plog’s psychographic system’s behavioral characteristics were confirmed, the main finding associated to the precise visitation patterns of the examined sample’s travel, with the overwhelming majority of the sample’s travel, whatever the traveler’s …

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• Direct spending on business travel by home and worldwide vacationers, including expenditures on conferences, events and incentive programs (ME&I), totaled $334.2 billion in