The Importance of Proper Email Hygiene

As a child, your parents undoubtedly instilled in you the value of personal hygiene (washing your hands, taking a shower, and changing your clothing) and having a tidy home (putting your dishes in the sink and cleaning up spills.) We’re here today to help you understand the significance of email hygiene.

Email Hygiene: What You Need to Know

In order to keep your company’s email list clean, you must remove any “bad” email accounts from it. These “poor” emails impact your bounce rate, which is the proportion of emails that were not delivered. You may cut down on the number of unanswered emails by regularly cleaning and updating your lists. In addition, it is critical to do so. When you do so, you’ll enjoy the following benefits:

  • Open and click rates will be improved.
  • Your email marketing service will charge you less for sending out emails.
  • Opportunities for more precise targeting and the development of personal connections
  • Enhanced potential for profit
  • Your email campaign’s success will be more accurately measured.
  • Aside from the benefits outlined above, your email address will be more likely to be banned if you don’t comply.

The reputation of your IP plummets as a result of too many “dirty” lists, and your email messages land up in recipients’ spam folders. And don’t believe that this won’t have an impact on your business:

  • ISPs believe that 95% of all emails are worthless.
  • The natural deterioration of email databases is around 22.5 percent every year.
  • Email deliverability is a concern for 73% of businesses.
  • A list of email subscribers contains 60%, inactive users.

So, as you can see, maintaining good email hygiene is critical to the success of your company’s email marketing campaign. It would be best if you began whittling down your lists as soon as possible.

Keeping an eye on and updating your lists

It would help by deleting the hard bounces from your lists when you initially begin narrowing them down. Invalid or expired email addresses result in a harsh bounce. This bounce may happen when a firm shuts, an employee departs, or an email server is changed. A person’s email address for professional purposes will no longer be utilized once they quit the company. Consider calling the person or business in question to see if the problem can be rectified if you believe there is a mistake or if you seem to be experiencing issues with the whole company’s email system.

The next step is to concentrate on the soft bounce concerns. For example, if a recipient’s inbox is full, their email server is momentarily down, or a soft bounce may occur if the email in question is too big. You shouldn’t have to delete these people from your list, but you should keep track of any problems.

Optionally add “role” accounts in your lists after that. Departmental email addresses like sales@, support@, and info@ fall under the category of role accounts. Because many people are in charge of these accounts, you may have trouble getting them to respond to your emails. Check whether these emails add value to your correspondence, and if not, consider deleting them.

The inactive non-responders are the last group to examine. Your metrics will suffer because of these dormant receivers. A “wake the dead” or re-engagement campaign may be used to persuade these individuals to interact with what you provide them to mediate this. If they don’t want to receive future emails from you, you may add wording asking them to opt-out. After prolonged inactivity, you may want to consider deleting them from your lists if they do not improve your stats.