Chinese Language Jewelry Chain Accused Of Organised Crime Association
Last yr, as if to suggest the old adage “if you can’t beat them, be part of them”, South Australia-based wedding ceremony ring manufacturer Peter W Beck decided to spread its wings and market its merchandise directly to shoppers. To do this, the company believed it was imperative to construct a retail model. Marketing supervisor Laura Sawade says the decision to launch a Peter W Beck retail model was part of a want to increase demand for the Australian-made marriage ceremony rings. But how come nobody predicted this, given that each one other retail categories have been brand-driven? How come…
